NeXT Products

NeXT Logo
Product Positioning:

1980s: Personal Computing
Mission: Improve individual productivity and creativity.
This mission was, for the most part, successfully accomplished during the 1980s. But that's not enough anymore...

1990s: Interpersonal Computing
Mission: Improve group productivity and collaboration.

In the 1990s, NeXT predicted the competitive advantage would come from improving the productivity of groups and teams of people. NeXt's focus was to transform Personal Computing into Interpersonal Computing and the NeXT computer was designed to do exactly this.

NeXT believed that Interpersonal Computing would be the most important and exciting contribution of desktop computing in the 1990s.

The products in this section are a manifestation of this product positioning.