BUSINESS ADMINISTRATION
Reproduced with permission from NeXT Computer, Inc.
A Reference Guide to NeXT in Higher Education, Fall 1992
ยช 1992 NeXT Computer, Inc
With the proliferation of computers in industry, business leaders expect new hires not only to be able to do spreadsheet analysis, set up micro-oriented databases, and use word processing software, but to implement relational databases, use complex statistical packages, and understand various programming languages.
When it comes time to decide on a computing platform to effectively meet the diverse needs of students, more and more business schools are turning to the only computing technology that combines workstation performance and personal computer accessibility and price: NeXT technology.
The articles on the following pages provide insight into why hundreds of business schools throughout North America are installing NeXT computers. With NeXT computers, schools like the University of British Columbia are finding they get the best of both worlds from one machine. For the experienced student and faculty users, there's more than enough speed and storage capacity to support all the features of the UNIX operating system-like multitasking and a robust object-oriented software development environment. For the first-time workstation user, NeXT provides a smooth transition into the world of computing-with an easy-to-use graphical interface and more than 30 bundled software applications as well as hundreds of enhanced productivity applications from our developer partners.
NeXTSTEP is also emerging as the development platform of choice for business faculty engaged in state-of-the-art, computer-based decision making research. With its object orientation, NeXTSTEP significantly reduces both the time and cost it takes faculty to get these systems running. As University of British Columbia faculty member Robert Goldstein told us, "No other platform could have provided us with a quicker route."