odESSa Marketing Workstation
The odESSa Marketing Workstation was a versatile yet powerful data processing and marketing analysis tool designed for the database marketing user. It's unique file processing methods mean that data manipulation on millions of records could be run faster than ever. Features include: a programmerless, easy-to-use user interface; data enhancement capabilities to ensure accurate, standardized name and address data; importing and exporting in multiple formats and media; an ORACLE database adapter which provided seamless integration with ORACLE databases; merge/purge functions for amalgamating multiple external lists or files; householding and customer identification within households; any field/any file query and reporting; the ability to create subsets of data or create data using standard mathematical computations; a statistics generator; graphing capabilities; and much more.
If you are a marketer who's tired of being constrained by an overloaded was department and want quick answers on your entire database, not just a portion of it, the odESSa Marketing Workstation was the productivity tool for you.
Raivac Corporation
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